Runing an ad for app downloads on facebook

How to Promote Your App 1. Complete these steps before you begin. Find out more. Create an online presence. Get started. Step 1 Promote your app from your Facebook Page. Add a call-to-action button to your Page. Introduction to Facebook Pages. Implement the Facebook SDK. Step 3 Create a mobile app ad. Step 4 Measure your ads and learn from your results. Learn more about measuring your app ads.

Measurement Foundations. Personalized Plan Get marketing guidance tailored to your goals. Create a Plan. Success Story Jackpocket sees increased click-to-install ratios with playable ads on Facebook. Read the story. Was this page helpful?

Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Set Up a Facebook Page. Getting Started with Messenger.

Grow Online Sales. Measure and Optimize Ads. View All Goals. Business Types. Consumer Packaged Goods. Entertainment and Media. Apple does not allow users to download apps that are more than mb over cellular data. Also, consider that those who are on data will probably have a slower connection and limited bandwidth.

For this reason, choose Wi-Fi only if your app size is close to or more than mb. Then choose the age range, gender, and languages spoken of people you want to serve your ads to. Generally, the more targeted your ads are, the better. If you know that certain cities will fare better than others, go ahead and target those cities. However, you might be tempted to limit the age range setting based on your assumptions and even your initial validation.

I suggest that you leave the age range broad for now. When the ads are run and the campaign starts collecting data, you will have a better idea which age groups deliver a lower cost-per-install CPI. Then, you can set a narrower target age range. The success of your ad campaign relies on many factors but budget and goal-setting are arguably two of the most important next to how well you target your audience. Choose between Daily budget or Lifetime budget. If you choose daily, Facebook will only run ads within your daily cap.

They make it a point to spread your spend throughout each day. Once the cap is hit, your ads will cease running and will resume the next day.

If you choose lifetime, you only have to set the start and end of your campaign. Facebook will spread the ads evenly throughout the period you set. For app install ads, you can tell Facebook to optimize ads either for app installs or link clicks. If you choose link clicks, people who are likely to click will be shown your ad. App installs are generally more expensive per conversion but it helps you test which way works.

Once you find the sweet spot, you can optimize for link clicks. But for now, this info is enough. You can either choose to set a manual bid amount or you can let Facebook handle it for you. Facebook is generally trustworthy when it comes to handling your bids. Going with auto-bidding is perfectly fine. Keep it simple at first. It delivers well. You can either choose to pay per result app install or link click or by impression when someone is shown your ad.

Your choice will affect how often your ads get shown. If you choose to pay per impression, auto or manual both work. Ad creatives are the actual ads that will get shown on Facebook. For ads driving mobile app installs in particular, there are several detailed, useful targeting options. For instance, consider targeting based on mobile device type, network connection speed, ads clicked, or mobile apps the user has used.

Here, you would include women interested in moving, and exclude users with pets. Lookalike audiences are great for serving ads to brand new people that are similar to your current customer or known user base but who may not yet know of your mobile app.

You may upload a list of current users by email address, your page fans, or, if you have a website to complement your app, you may use your web visitors to create this audience. Quick tip: you may want to use a list of your most engaged app users to create this audience; then, you will be targeting not only people who are most likely to download your app, but those that are more likely to remain engaged post-install.

Once you have chosen a list or combination of users to serve as a base for this audience, you should select the location and the desired audience size by percent of the location population. Keep in mind that choosing the audience size is a balance between making sure the audience is small enough to remain a close match to your base list and large enough to maintain a decent reach.

Here, you can optimize your ad delivery for app installs, link clicks, app events, and video views. Using app event optimization AEO in your targeting will actually help you drive revenue rather than just installs. Facebook provides a collection of different app events and parameters you can use to build audiences around in order to acquire new users.

An event can be anything from an app launch to checkout initiation to viewed content, etc. This type of targeting will require a bit of coding, but the ROI may have you hunting down the developer nearest you to get some help. Download the free Mobile Growth Handbook today! Designing an ad can either be the most fun or the most challenging component to a Facebook app install ad campaign.

Obviously, the ad that you create will be or at least should be specific to the content and vertical of your app, and should address your target audience. If you are a gaming app, you could show screen captures from your game. If you are a fitness app, you could show a video of someone running and call out runners specifically in your CTA. In addition, there are fairly detailed ad design recommendations to guarantee that your video or images look their best on the Facebook platform.

These guidelines for mobile app install ads on Facebook should apply regardless of what kind of app you are trying to promote. Keep your ad headline and ad copy both short and to the point.